Lexus is a segment of the global giant Toyota Motor Corporation and the first Lexus cars were sold in the United States of America in the year 1989.
About 70 nations are part of Lexus’ target market, making it one of the most influential Japanese brands in any sector.
The company has its headquarters in Nagoya, Japan and has other operational headquarter locations in Brussels and Torrance.
The first officially launched Lexus car was the Lexus LS and it rolled out on the roads in the year 1989.
Since the time of the first launch, Lexus’ range of automobiles have expanded rapidly, having added more sedans, convertibles, sports utility vehicles and convertibles to their already impressive line-up.
Lexus began its efforts to elevate its market in America in the early 2000s and this is part of their worldwide development strategy.
Dealerships under the Lexus name were first seen in 2005 in the island nation of Japan, the country of origin for Lexus.
Most variants in the different regions have region specific features and considerations.
Today, the Lexus brand is sold across the planet in various dealerships, catering to their customer base’s demands.
Eiki Toyoda was the founder of the Lexus automobile manufacturing company and Kiyotaka Ise is currently heading the division as the MO.
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