1. The Luxury Car Brand You Can Trust
In 1989, Lexus made its debut in the United States, marking the beginning of a new era for Toyota Motor Corporation. As the luxury segment of the global giant, Lexus has since become a leader in the automotive industry, offering a wide range of vehicles that combine style, performance, and reliability. From the iconic LS sedan to the sporty RC coupe, Lexus has something for everyone, making it one of the most popular luxury car brands in the world.
2. The Luxury Brand with a Worldwide Presence
With its presence in over 70 countries, Lexus has become one of the most influential Japanese brands in the world. From the United States to the United Kingdom, from China to India, Lexus has become a household name in many countries, offering a wide range of luxury vehicles that have been praised for their quality, performance, and reliability. With its commitment to excellence, Lexus has become a leader in the automotive industry, providing customers with a luxurious and reliable driving experience.
3. Lexus Headquarters in Nagoya, Brussels, and Torrance
Lexus, the luxury car brand, is headquartered in Nagoya, Japan, with additional operational headquarters in Brussels, Belgium and Torrance, California. Founded in 1989, Lexus has become one of the most popular luxury car brands in the world, with its vehicles renowned for their quality, reliability, and performance. The company's commitment to excellence has made it a leader in the luxury car market, and its headquarters in Nagoya, Brussels, and Torrance are integral to its success.
4. 1989: Lexus LS Makes Its Debut
In 1989, Lexus made its debut on the roads with the launch of the Lexus LS. This luxury sedan was the first car to be officially released by the Japanese automaker, and it quickly became a symbol of sophistication and style. The Lexus LS featured a sleek design, powerful engine, and a range of advanced features that set it apart from other cars of its time. It was an instant hit with drivers, and it remains a popular choice for luxury car buyers today.
5. Lexus has something for everyone
Since its launch in 1989, Lexus has rapidly expanded its range of automobiles, now offering a wide selection of sedans, sports utility vehicles, coupes, and convertibles. From the classic LS sedan to the luxurious LC convertible, Lexus has something for everyone. Whether you're looking for a reliable family car or a sporty weekend ride, Lexus has you covered. With its impressive line-up of vehicles, Lexus is sure to have the perfect car for you.
6. Lexus Expands Presence in the American Market
In the early 2000s, Lexus began a concerted effort to expand their presence in the American market, as part of their global development strategy. This included the introduction of new models, such as the RX and the LS, as well as the launch of the Lexus Certified Pre-Owned program. The company also invested heavily in marketing and advertising, including the launch of the "Experience Amazing" campaign. These efforts have paid off, as Lexus has become one of the most popular luxury car brands in the United States.
7. A Luxurious Line of Vehicles
In 2005, Lexus made its debut in its home country of Japan, introducing the world to its luxurious line of vehicles. The first Lexus dealerships opened in the island nation, offering a range of high-end cars and SUVs that quickly gained a reputation for their quality and craftsmanship. Since then, Lexus has become a global brand, with dealerships in over 70 countries around the world.
8. Lexus Brings Regional Specificity to Luxury Car Brands
The Lexus brand is renowned for its attention to detail and regional specificity. Depending on the region, Lexus models come with a variety of features and considerations tailored to the local market. From the Middle East to Europe, Lexus has ensured that its vehicles are equipped with the latest technology and features that meet the needs of the local population. This commitment to regional specificity has made Lexus one of the most popular luxury car brands in the world.
9. A Global Phenomenon
Today, the Lexus brand is a global phenomenon, with dealerships located in almost every corner of the world. From the United States to Europe, Asia, and beyond, Lexus has become a trusted name in luxury vehicles, offering a wide range of models to meet the needs of their diverse customer base. With a commitment to quality and customer satisfaction, Lexus continues to be a leader in the automotive industry.
10. Eiki Toyoda's Vision Continues Under Kiyotaka Ise
Eiki Toyoda, the founder of the renowned Lexus automobile manufacturing company, set the foundation for the company's success. His vision and leadership have been continued by Kiyotaka Ise, who currently serves as the division's Managing Officer. Under Ise's guidance, Lexus has become one of the most sought-after luxury car brands in the world, with a reputation for quality, reliability, and innovation.